Palette of Flavours
What does your brand taste like?
Every brand has its own sensory profile. Discover which flavour tells your story best.
The Method
From taste to meaning
Listening
Brand profile analysis and sensory assessment. We start here.
Concept
We translate identity into a sensory language: colour, form, texture, sound.
Design
We give the story its form, creating a coherent visual and tactile experience.
Result
A brand that speaks through every sense, leaving a lasting mark.
Deliverables
Deliverables for the Company
Brand Identity
Strategic Assets
Delivery of the official "Taste Persona" certificate and the Map of the 5-Flavour Palette. The new sensory benchmark for the future of the brand.
Content Factory
Video Assets
A cinematic Master Video (10-12 min) of the episode for PR and conventions, plus a Social Media Kit (Reels/TikTok/LinkedIn) for large-scale employer branding campaigns.
PR & Lead Gen
Physical Assets
The exclusive Gift Boxes. Premium boxes holding the physical flavour of the brand, such as a distillate or a sculptural chocolate, to close deals and reward VIP clients.
Blog
From the Blog
A brand has a flavour. And that may matter more than the logo.
When a company’s identity stops being declared and starts being perceived
The future of brands will no longer be visual. It will be relational.
Because a relationship does not begin only with customer service or a loyalty programme. It begins much earlier. It begi...
When branding, perception and relational marketing start speaking the same language
Today people live immersed in an ecosystem saturated with images, content, advertising, notifications and continuous mes...
Branding has a flavour. Even when you don’t notice it.
For years, branding was described mainly as aesthetic construction: logo, colour palette, packaging, visual identity. To...
The Team
Who we are
Roberto Provana
Co-founder
"Taste is the first language, before words."
roberto.provana@designdelgusto.it
Andrea Messa
Co-founder
"Every brand has a flavour. Our mission is to help you discover it."
andrea.messa@designdelgusto.it
Monica Rush
Co-founder
"When a brand discovers its own flavour... it finds a key that opens unexpected possibilities."
monica.rush@designdelgusto.it
Angelo Seghizzi
Co-founder
"Communicating the taste of a company or a brand is a unique experience."
angelo.seghizzi@designdelgusto.it
Guido Parazzoli
Co-founder
"Turning an intuition into a communication system."
guido.parazzoli@mediaticamente.itThe Book
Design del Gusto
Taste is not just in the mouth. It is a universal language that speaks directly to the emotions.
A journey into the world of sensory communication, where taste becomes a strategic tool for branding. From theory to practice, with case studies and operational tools.
Browse the bookContact
Let us start a dialogue
Tell us about your brand. Together we will find the flavour that represents it best.
Milano — Lugano — Londra