Blog
From the Blog
A brand has a flavour. And that may matter more than the logo.
When a company’s identity stops being declared and starts being perceived
The future of brands will no longer be visual. It will be relational.
Because a relationship does not begin only with customer service or a loyalty programme. It begins much earlier. It begi...
When branding, perception and relational marketing start speaking the same language
Today people live immersed in an ecosystem saturated with images, content, advertising, notifications and continuous mes...
Branding has a flavour. Even when you don’t notice it.
For years, branding was described mainly as aesthetic construction: logo, colour palette, packaging, visual identity. To...
Design del Gusto, sensory identity and the growing need for authenticity
Contemporary luxury is no longer about excess. It is about recognisability.